The Challenges of Intranet Content Part 2: Content and the Catch-22

When it comes to your Intranet portal, beauty and functionality only go so far. The content that is displayed on the Intranet portal for your organization and how it benefits employees is going to be the defining line in user adoption and a successful Intranet on Office 365 and SharePoint.

There is no shortage of content that can be added to the Intranet portal. It’s important to strike a balance between operational content that is essential for all employees to be aware of and personalized content that is going to benefit just one team or one department. 

What most organizations don’t realize is that in order to have content you have to get content. It’s a Catch-22. While employees of an organization clamor for content they don’t understand what it takes to provide that content. When they are then approached to submit content they avoid the task or put it off. This leaves frazzled and overwhelmed content managers who work hard to provide relevant, contextual Intranet information. 
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Providing employees with the ability to personalize content in conjunction with organizational content will increase usage and collaboration and help them do their jobs better. 

For example, picture a salesperson in charge of the government sector who finds a website containing the latest RFPs for his or her state. The ability to link relevant content directly on the Intranet will greatly improve workflow, reduce time-consuming searches, and increase user adoption of the Intranet.

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