Consumption is the new buzzword from Microsoft. Over the last couple of years Microsoft has been pushing partners to migrate companies to the cloud. Getting them to the cloud is one thing, getting them to use it and see value is another. Now Microsoft is asking partners for help in driving use or “consumption” of the online services. Obviously, if clients don't see the value then they won't renew the services. But for many partners understanding how to drive consumption is not as easy as migrating clients. While Office 365 is a great platform with many services, it in itself is not business solution. That is the challenge for many partners. An article in Redmond Channel Partner magazine said it best:
"It's not enough for partners to drive sales of Microsoft's cloud; now, they're being asked to drive cloud workloads."
- Redmond Channel Partner Magazine article: "For Microsoft's Cloud Partners, Consumption' Is the Order of the Day."
If you are a Microsoft cloud partner who has migrated a number of clients to Office 365, you might be asking what else can I offer them? What can I go back to these accounts with to take advantage of the consumption-driven incentive from Microsoft?