As marketing continues to move forward in a digital direction, there will be no end to the number of tools, ways, strategies, services, applications, processes, both internal and external, that professionals must track, manage, organize, share, and create daily. Here is an example:
Does this look like your day? Are you overwhelmed yet? Because this is what a typical day of a marketing professional looks like. Even with multiple marketing staff, it can still be stressful. But, if you are part of a small business and the only marketing staff member is you, it’s downright taxing.
So, with all this marketing mayhem, how do you organize it all? How do marketing professionals manage everything? How can staff track all of the campaigns, social media, web traffic and updates, service requests, and so on? And, just as important, how do external employees, such as Sales or executive management access the materials they need?